…I’ll give you a hint…they’re in the title of this article.
Talking to your prospects provokes anxiety in many marketers. Whether you’re new to the game and the thought of calling at all makes you nauseous, or you’re an old pro, from time to time we all have a moment where the phone looks very unappealing at best. The most important thing is not letting that nausea (or whatever unsavory thing that happened in your day) keep you from prospecting at all. That would be a business catastrophe!
What sometimes happens is this…. So, you’re on the phone with a prospect and you suddenly blank… “What do I say to that???”, you’re thinking. Okay, when you get stuck, it’s always good to fall back on something comfortable – to whip a familiar tool out of your arsenal…
Here’s where your 4-word tool comes in handy. Reach for this phrase to start you off: “I just found out…”
So simple, but think of all the applications… Here are some examples of ways to use this simple phrase when you’re in a pickle.
I just found out how you can make $10,000 a month out of the comfort of your home. Are you interested in knowing more?
I just found out how to get 60 leads a day using only LinkedIn…Want to know how?
I just found out how to be at my son’s soccer game and generate 32 leads at the same time…Want to know how I do it?
One big thing though…did you notice that I always tagged a question on the end of the “I just found out…” You must do this if you want the conversation to continue…and you DO want it to continue now that you’ve piqued your prospect’s interest.
You can also use this as a great introduction when you’re out there in the world just doing your daily tasks…after all, we’re always prospecting, right?
Case in point… You’re at an open house with your Real Estate Broker. She’s running around showing you this and that. Hoping that she’ll get you to make an offer, so she can spend the next 30-60 days in escrow sweating for her commission. You might say: Hey Michelle, I love working with you. You are so great with people. And I see how much time you have to spend with your clients before you ever see a commission. You know, I just found out how to earn 5 times as much as you’re earning now and not have to duplicate my efforts and reinvent the wheel every single time I close. Would you like to know how?
Right off the bat, you’ll get your prospect’s attention and he/she will be asking you to tell them more by answering YES to your pique interest question which of course begins with “I just found out…” What a joy!
Guess what? I just found out how to finish this piece by simply repeating what I just taught you. Did you see that coming?
You can read about MLM prospecting til the cows come home, but unless you have leads to prospect, you’re dead in the water. If you want to have more leads than time, Amy Jo Neal can show you how.