Writing an email marketing program subject line is easy, right? If you said ‘yes’, for your own sake, keep reading. It’s far from an easy thing to accomplish grabbing your contacts attention, convincing them to take some action all within 50 characters. If you want to have success as an email marketer then learning how to write one is going to be the corner stone to your success.
So many people use the subject line to filter an email as junk or mark it as spam. Those 50 characters in the subject line have to be really well crafted, because a good subject line will get your email opened.
The first challenge is coming up with something that will grab the attention of your contacts in just 50 characters. What I mean by grabbing their attention is getting the person receiving the campaign to take some kind of action that can be tracked.
Developing a trusting relationship with your contacts is the next thing to take into account. Your reader needs to know what to expect from your emails. The subject line has to appeal to the reader, so be as specific as possible. If you are generic in your subject line, it is likely you won’t get the reaction you want. Let your contacts know the subject of the email or how to take advantage of the offers in the email right in your subject line.
There are probably tens and tens of emails that your contacts are forever looking through. A contact’s time is valuable to them. They will take the time to open your email as long as you remind them why they signed up for your email marketing program campaigns in the first place.
You’ll need to figure out what the purpose is of your email. What is it that you want your contacts to do? Once you’ve determined that, then your subject line will properly expresses that. If you want to increase your donations by having contacts buy tickets to a fund raiser, then your subject line shouldn’t say something about your board members. Your subject line should say something like “Only 2 days left to buy your Gala Event tickets.”
Looking in reverse at your email marketing program reports and statistics history is something else that will help you succeed. When doing so, seek out email campaigns that brought forth the greatest conversion. Then determine what you’ve said in your subject line. It’s entirely possible that your subject line had a great deal to do with why this campaign found success.
Take what you’ve learned from your stats and play around with the subject lines. Test them out on different portions of your contact list. You’ll get some incredible insight on the exact things that attract your contacts’ attention.
While planning your email campaign you should be determining the focus or purpose of that email. Once you’ve got that down, state that purpose in your subject line. This will make sure that your emails are more relevant to your contacts and can end up increasing the measurable action that contacts take as response to your emails.
Email marketing software subject lines can be tricky, but sticking to some basic principles will greatly improve your chances of success.
Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing program used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with complete email marketing program. Try it free!
